We are Consumer Privacy Alliance of America (“CPAOA”). CPAOA takes the privacy of its customers data very seriously. Please read the following policy to understand how we will treat your personal data after it has been collected by us through your use of one of our distribution channels. Those distribution channels will include our website, email services, ansaphones and other channels as they evolve. If this policy changes then we will let you know via our homepage but we assure you that we only use your data as specified here and for our legitimate business reasons.
DATA PRIVACY NOTICE
Updated: 11-4-2016
Any revisions to this notice will be effective thirty days after the above date. The prior version of this privacy notice is available here (N/A, this is the first release)
Fourleaf, LLC. (“FourLeaf,” “we” or “us”) is committed to letting consumers (“consumers” or “you”) know how we collect, store, use and share the information we collect about them, and the choices and control they can exercise with regard to their data.
This Privacy Notice is applicable to the consumer data FourLeaf collects through our Data Platform and other services (the “Services”), third party websites, our own websites and other sources. It will let consumers know:
This Privacy Notice does not apply to:
What Information Does FourLeaf Collect and Store?
We collect two basic types of information about you: personally identifiable information (“PII”) and non-personally identifiable information (“non-PII”). Personally identifiable information is any information that can be used to individually identify you, such as your name, email address, postal address, and/or telephone number. Non-personally identifiable information does not personally identify you, but it may be linked to a particular computer or device, such as device identifiers, IP addresses, user identification numbers, hashed email addresses and mobile device IDs. We do not currently permanently merge your PII with your non-PII even if you have consented to such activities under our or our partners’ privacy policies; We do, however, reserve the right to do so in the future if appropriate consent has been granted, either directly via one of our websites (or a clarification/revision of this privacy policy) or indirectly through consenting to a third party’s’ privacy policy which such permits data sharing.
We will temporarily use various “connectors”, especially hashed email addresses, to temporarily associate your PII with specific non-PII for the purposes of targeting advertisements to you online and offline. The non-PII we may collect includes, but is not limited to:
How Is Your Information Collected?
We may collect PII and Non-PII (collectively, “your data”) from you directly through the FourLeaf Services, from the websites, emails, mobile applications, and other digital and nondigital properties on which our services are displayed, and from third parties.
Collection of Data through the FourLeaf Services
We will collect your information in various contexts when our customers request our services which include but are not limited to: to help better understand or target their users, track conversions reliably, detect advertising and publishing fraud, detect automated activity (bots), etc. In these cases, our JavaScript or other code will run inside of other digital properties.
Collection of Personally and Non-Personally Identifiable Information From Other Sources
We also may collect and store information about you that we receive from other sources (including by us from our offline interactions with you) to, among other things, enable us to verify, update and correct the information contained in our database and to better customize advertisements to you both online and offline. We strive to obtain this data from reputable data providers and other companies with rights to share user data and who follow industry codes and guidelines with regard to data collection, use and sharing.
Collection of Data through Cookies, Pixels, Web Beacons and Other Tracking Technologies
FourLeaf uses session and persistent “cookies”, which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences and actions. We use cookies to track use of our Service, but we may also use cookies to collect non-PII demographic, location and device information.
Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your web browser to decline cookies, some features of the Service may not work or may not work as designed. To learn more about cookies generally, and how to disable them, the Interactive Advertising Bureau provides more information at www.allaboutcookies.org.
We may also use pixels, web beacons and other tracking technology. A web beacon is an invisible graphic on a web page that is programmed to collect non-personally identifiable information about your use of a given website. We may also collect information from your browser that may enable us to track your device across unaffiliated websites for security purposes related to our advertising services (e.g., click fraud prevention).
Your browser or device may include “Do Not Track” functionality. Because a “Do Not Track” compliance protocol has not yet been finalized, FourLeaf’s information collection and disclosure practices, and the choices that we provide to customers, will continue to operate as described in this Privacy Notice, whether or not a Do Not Track signal is received.
Third Party Collection
We work with third parties who may utilize cookies, pixels or other technologies to collect your Non-PII when you use the Service. They may collect information about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based advertising or other targeted content across the Internet. We do not control these third parties’ tracking technologies or how they may be used. To learn more about the use of this information or to choose not to have this information used by our third party advertising partners by opting out, please visit the Network Advertising Initiative by clicking http://www.networkadvertising.org/managing/opt_out.asp. To learn more about how advertisers generally use cookies and the choices they provide, visit the Digital Advertising Alliance at http://www.aboutads.info/, the Internet Advertising Bureau at http://www.iab.net, or the Network Advertising Initiative at http://www.networkadvertising.org/managing/opt_out.asp.
III. How Do We Use and Share Your Information?
How Do We Use Your Data?
We use your data to help us continually improve your experience on the Service, as well to help create a more personalized experience for the online community. We may use your data to:
Unless previously and explicitly prevented in this privacy policy, we may combine the information from the Service with information gathered from various other sources into a single user record. We may also use and/or combine information that we collect off-line, or that we collect or receive from third party sources, to enhance, expand, and check the accuracy of user records.
How Do We Share Your Data?
Except as disclosed in this Privacy Policy, we do not disclose the personally identifiable information you provide to us to any organizations that are not part of FourLeaf or its subsidiaries or related entities, except as described below. Although, as disclosed below, we may provide your PII to our affiliates, partners and law enforcement, in no event will we engage in any form of distribution or sale of your PII to third parties for their own promotional use without your consent.
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How to Opt-Out of Certain Data Collection and Sharing?
FourLeaf believes that consumers should not only understand how data is being collected, used and shared, but have the ability to limit those activities, as well. We can’t allow you to opt-out of everything – we still need to collect and use your information to enable our Service – we can allow you to opt-out of non-service related data collection and sharing through the FourLeaf opt-out process.
You may also limit FourLeaf’s association of your mobile device with other non-PII and online activities by resetting the advertiser ID on your Apple or Android device. For more information about how to change these settings go to:
Security and Retention
The security of your data is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of encryption or hashing of your personally identifiable information. No method of transmission over the Internet or method of electronic storage is 100% secure, however therefore we cannot guarantee the absolute security of your data.
The time period for which we keep information varies according to how the information is used. In some cases, there are statutory and contractual requirements to keep data for a minimum period. We will retain your data as long as necessary for the purposes for which it was collected or for which it is to be further processed.
Other Important Information
Notice to Non-US Users
This Website is published in the United States. We attempt to protect the personally identifiable information of all users of our Website and we attempt to comply with local data protection and consumer rights laws to the extent they may apply to FourLeaf’s services, but our Website is targeted to United States citizens and our policies are directed at compliance with those laws. If you are uncertain whether this Privacy Policy conflicts with the applicable local privacy laws where you are located, you should not submit your personally identifiable information to FourLeaf.
If you are located outside the United States of America, you should be aware that your personally identifiable information will be transferred to the United States of America, the laws of which may be deemed by the your country to have inadequate data protection. If you are located in a country outside the United States of America and voluntarily submit personally identifiable information to us, you thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to, and/or storage of that information in, the United States of America.
Children’s Information
Unless otherwise disclosed during collection and with parent or guardian consent through the web page on which the FourLeaf Service is displayed, we do not knowingly collect personal information from children under 13 years of age.
Your California Privacy Rights
California Civil Code Section 1798.83 permits customers of Company who are California residents to request certain information regarding its disclosure of their personally identifiable information to third parties for their direct marketing purposes. While we do not disclose your PII to third parties for their direct marketing purposes without your consent, you may request a list of all of the third parties with whom we share your non-PII by sending an e-mail privacy@fourleaf.cloud and place “California Third Party Disclosure” in the subject line. Please allow up to thirty days for a response.
Changes in Our Privacy Practices
We may change this Privacy Notice from time to time. We encourage you to periodically review this page for the latest information on our privacy practices.
How to Contact Us
If you have questions about this Privacy Policy, please contact FourLeaf via e-mail at privacy@fourleaf.cloud with “PRIVACY POLICY” in the subject line or by mailing us at the following address:
30 N Gould St., Ste #5479
Sheridan, WY 82801
We will investigate your question, respond to your inquiry, and attempt to resolve any concerns regarding your privacy question.